Sohaila Ouffata
Sohaila invests for BMW i Ventures in cutting-edge solutions focusing on BMW’s current and future business in the technology and customer & service space. In addition to the investment activities Sohaila works closely with BMW i Ventures’ portfolio companies. In her role as the Director of Platform, Sohaila develops and implements strategic growth initiatives and provides operational support to these companies.
The current portfolio of BMW i Ventures includes among other start-ups like May Mobility, Caroobi, Carbon and Moovit. Sohaila was always dedicated to innovation and new business models. Before joining BMW i Ventures Sohaila worked as a Senior Innovation & New Business Manager within the Telecommunications and Media industry. Within these roles she launched over the last ten years digital products & services on a global scale.
How does Tech improve our society?
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Our society’s wealth is based on constant technological improvements which helped us unlock high levels of efficiency in many business processes. With great technology comes a great amount of responsibility in using these technological innovations to benefit our society and the environment. Too often these goals are sacrificed for the sake of economic output.