Maggie Buggie

Maggie leads SAP’s digital innovation services business globally, helping companies create and maximise business value through the use of intelligent technologies such as IoT, machine learning, AI, blockchain and advanced data analytics.
Maggie was recently named one of the world’s first Top 50 Edge Computing Influencers by Data Economy magazine, marking her commitment and contribution to innovation within the technology industry.

She has significant experience building fast-growth digital businesses and previously led Digital Sales globally at Capgemini and Global Cloud Sales & Consulting for Fujitsu.

Maggie is on the Companions Board of the Chartered Management Institute in the UK, and was the 2013 winner of the of ‘Women in the City’ technology category award in recognition of her achievements. She is also on the next generation committee at Leap, a charity that helps young people manage conflict.
Maggie holds both a Master of Letters and a BBS Lang in Business and French from Trinity College, Dublin. She also holds a degree from the Grande École de Commerce de Rouen, France.

She is interested in topics such as customer experience, digital transformation, applied innovation, enterprise gamification and organisational culture.
She has two young children and is an avid fan of crossfit and a novice horse-racing jockey.

Why I Tech


Never before in history has technology actually been able to match human expectation, this makes it a very exciting time to be a human working in the technology field!

#ada18’s motto is ideas to change the world – my tech idea is


Purpose driven Progress in technology