Ida is the CEO and co-founder of female health tracking app, Clue. Born in Copenhagen, Ida graduated from Denmark’s prestigious creative business school, the KaosPilots. A lifelong entrepreneur, she previously led motorcycle tours around the world and published a book about her experience, “Direktøs” which became a Danish bestseller. She is recognized for coining the term “Femtech” to describe the sector of technology focused on improving women’s health.
Why I 
Tech
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Technology is a great equalizer and a huge source of empowerment – it enables us to reach people all over the world (in our case, by bringing personal insights to women via their smartphone) and by giving us the opportunity to analyze huge amounts of data about female health that was never possible before.
My personal tech/IT-trend 2017
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AI and machine learning.