Julia Saswito is a Managing Director and partner at Triplesense Reply and has headed the digital full-service-agency, together with Katajoun Parandian-Kurz and Peter Krause, since 2000. The business management graduate, specialising in marketing, information and communications technology, heads the strategic consultancy and operations departments. Her key areas of interest are the customer experience, digital business models and in particular digital commerce.
“Humanizing Digital” is Triplesense Reply’s mission. For her personally, in the context of digital projects that means repeatedly thinking about who we are actually doing it all for: For people who want to be understood, who have little time, lots of distractions and their own objectives. We should not put any obstacles in their path or think that they will give us their attention without any real reason. Only what is relevant has any right to exist.
THURSDAY, October 13, 2016 | Workshop 2 | 14:00 – 15:30
Only services or products that meet peoples’ needs and contribute to making their lives easier will really be used. Julia Saswito, Triplesense Reply, shows how ‘Humanizing Digital’ strategies can be implemented in practice. Her conclusion: “We need a systematic and rigorous approach, which we can use to ensure that people really are ALWAYS the focal point of our thoughts and actions.”