Platforms are controlling the markets. 10 out of the 10 most valued companies in the world are platform companies. For Svenja Falk, Managing Director at Accenture Research, future economic competition will be held between ecosystems and not individual companies. In this interview Svenja explains how SMEs and start-ups can play a role in this competition.
Sabine Scheunert’s goal as Vice President Digital & IT Marketing/Sales at Mercedes-Benz Daimler AG is to conquer new target audiences beyond current Mercedes-Benz Car Drivers. She is tackling this challenge by working in self-organized swarms within the Mercedes Digital Unit to be able to change and adapt quickly. To work together with Sabine you don’t have to be a car nerd in the traditional sense. Continue reading
Simone Menne is very happy that her current job as non-executive director for multiple companies gives her more time to think and the possibility for deeper research. She is disappointed that – in the German economy – digitization is seen more often as a threat than an opportunity. In this interview Simone Menne talks about an interesting approach how SMEs (small and medium-sized enterprises) could keep up with the newest technological trends. Continue reading
Ada Lovelace Festival 2018 is offering “Bring your friends” tickets for a limited time. Until August 28 you can get two tickets for the price of one. Continue reading
Lisa Domican can not code, but yet she co-developed an app to support her autistic children. Read the inspring story how Lisa Domican gave the power of communication to her own children and others who needed it with an app. Continue reading
Addresses sometimes are a tricky thing: they might be not accurate enough, they might not exist at all, or they can be long and very complicated to use in a different langugage. Clare Jones, CCO of what3words, explains in this interview the idea behind the first GPS addressing system designed for voice. Continue reading
Why should you as a non computer scientist work in IT industry? What are the challenges for career changers? And how did Sonja Wittke and Silke Tautorat from QAware do it? Continue reading to get all the answers! Continue reading
At what age do I introduce my kid to apps and how do I raise children in a digital world? Verena Pausder (Fox & Sheep) familiarized her kids with tablet and first apps at an age of two to three. In this #ada18 interview she explains what she means by saying: “Google is complicated and unnecessary.”
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“Tech changed my life.” Not many people mean this as literally as Kathrin Lemler. Without Tobii, her eye-tracking speech-generating computer, she would be mute. In our interview Kathrin also talks about her first tests with a Brain Computer Interface which would voice all her thoughts directly. Continue reading
Fränzi Kühne (Torben, Lucie und die gelbe Gefahr) enjoys the comfort tech provides and is ready to give up some privacy in return. Germany’s youngest member of a supervisory board sees the gender quota as a necessary tool, even if it’s not an elegant one. Fränzi appeals to all established corporations that want to live diversity to voice their support as loudly as possible. Continue reading
Darya Yegorina, CEO of CleverBooks, knows first hand how much time it takes to catch up with technology when you have later access. So her mission is to help kids to develop digital skills early. With her EdTech projects she uses tech like Augmented Reality to bring school subjects to “life”.
Over 400 IT professionals came together in Berlin in October 2017
for Europe’s biggest WomenInTech event, the Ada Lovelace Festival.
#ada17 Insights gives you a detailed look at a selection of keynotes,
panels and talks of this year’s event and by this the perfect overview of what
Ada Lovelace Festival is all about.
