Svenja Falk platforms

Platforms – how SMEs & startups can take part in the future competition of ecosystems (Svenja Falk)

Platforms are controlling the markets. 10 out of the 10 most valued companies in the world are platform companies. For Svenja Falk, Managing Director at Accenture Research, future economic competition will be held between ecosystems and not individual companies. In this interview Svenja explains how SMEs and start-ups can play a role in this competition.

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Sabine Scheunert Mercedes digital

How Mercedes Digital is focusing on users not only drivers (Sabine Scheunert)

Sabine Scheunert’s goal  as Vice President Digital & IT Marketing/Sales at Mercedes-Benz Daimler AG is to conquer new target audiences beyond current Mercedes-Benz Car Drivers. She is tackling this challenge by working in self-organized swarms within the Mercedes Digital Unit to be able to change and adapt quickly. To work together with Sabine you don’t have to be a car nerd in the traditional sense. Continue reading

Simone Menne

How SMEs could keep up with digitization (Simone Menne)

Simone Menne is very happy that her current job as non-executive director for multiple companies gives her more time to think and the possibility for deeper research. She is disappointed that – in the German economy – digitization is seen more often as a threat than an opportunity. In this interview Simone Menne talks about an interesting approach how SMEs (small and medium-sized enterprises) could keep up with the newest technological trends. Continue reading

Fränzi Kühne diversity

Diversity – voice your support as loud as possible (Fränzi Kühne)

Fränzi Kühne (Torben, Lucie und die gelbe Gefahr) enjoys the comfort tech provides and is ready to give up some privacy in return. Germany’s youngest member of a supervisory board sees the gender quota as a necessary tool, even if it’s not an elegant one.  Fränzi appeals to all established corporations that want to live diversity to voice their support as loudly as possible. Continue reading

EdTech Darya Yegorina CleverBooks

EdTech — bringing school subjects to “life” (Darya Yegorina – CEO, CleverBooks)

Darya Yegorina, CEO of CleverBooks, knows first hand how much time it takes to catch up with technology when you have later access. So her mission is to help kids to develop digital skills early.  With her EdTech projects she uses tech like Augmented Reality to bring school subjects to “life”.

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ada17 Insights

#ada17 Insights – Featuring talks on tech, robotics, education, diversity & more!

Over 400 IT professionals came together in Berlin in October 2017
for Europe’s biggest WomenInTech event, the Ada Lovelace Festival.
#ada17 Insights gives you a detailed look at a selection of keynotes,
panels and talks of this year’s event and by this the perfect overview of what
Ada Lovelace Festival is all about.

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